JSQUAD BLOG

An ironical truth presents itself in the fact that, although the world is a ‘Global Village’, yet still we maintain affinity towards our mother tongue. Provided an opportunity/freedom, we would prefer and feel comfortable communicating or consuming content in our mother tongue.

From the perspective of customer/client service, doesn’t the word ‘comfort’ define the entire gamut of customer care?

Present customer/client their comfort even in content via the indispensable translation.
Considering the example of digital space, despite all advice, every SEO expert would conclude by saying, “After all, content is the king”. With utmost care, we curate content to express the values we deliver. Thereby, it is imperative that the same is presented to the client/customer in the language they are most comfortable with.

The indispensability of translation is also supported by the fact that despite the so-called ‘economic environment’ the translation companies in India are on an upswing!

Factors influencing the fact that the translation services are indispensable for all purposes.

A few contributing factors are:

• Comfort:

The affinity towards mother tongue summaries the Crux of customer care. English, say, despite being accepted as the universal language of the world, it is yet a second language for most of us.

• Increasing the content reach:

In the parlance of marketing, creating a pull is unarguably the best strategy that one can deploy. This tenet certainly applies to our communication and/or content which act as the mouthpiece of the organization. Therefore, to create a pull towards our content from the Marathi speaking population the available translation services in Mumbai or Maharashtra shall be availed.

• Establishing a ‘connect’ with customer/client:

Language, moreover the mother tongue makes us feel connected to an environment, a person, and/or an organization. This is owing to the known fact that we feel drawn towards the sound of our own mother tongue and/or the language which we are most comfortable consuming content in. Therefore, to establish ‘connect’ with the Tamil speakers we shall avail the benefits of available translation services in Chennai or Tamil Nadu.

Conclusion:

In the conclusion of this discussion exploring that translation services are indispensable for all purposes, we may take the example of the wise Courtier Tenali Rama.

Once a multi-linguist visited Vijayanagara, perplexing the king about his original/mother tongue. Upon being asked to find out, Tenali Rama threw water on this expert when he was asleep. The multi-linguist hurled curses in his mother language.

And, we all have heard that history repeats itself, therefore we may safely summaries that translation services are indispensable.

Filed under: Translation Services in India by jsquad
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